Are You Humanizing or Harming People in Your Writing?
Guest post by Shanay T. Bell On the importance of using conscious language. Here’s the uncomfortable truth: many of us inadvertently harm people in our writing. The language we use is shaped by our views, values, culture, and identity. In the process of selecting and rejecting words, we subconsciously include some people — while excluding […]
AI may be changing the workforce, but is it also changing us?
“There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.”—Marshall McLuhan Technology changes the way we’re wired, from smart phones eroding our working memory, to GPS’s effect on our command of local geography, to our dependence on the dopamine that bathes our brains whenever someone smashes that like button. […]
How to Write a Good Creative Brief
Nailing the creative brief is harder than you think. Your creative brief is the GPS of a great campaign. Without it, you and the creative team are flying blind. Sure, you know your product. You’ve researched your competition, done a SWOT analysis, completed market research, created personas, and maybe even held a focus group (hey, […]